AMC Networks wants to help advertisers understand more about what happens after video viewers see their commercials.
The company, best known for its AMC, IFC, and BBC America cable networks, among others, said it expanded efforts to help sponsors examine what is known in the industry as “outcomes” from commercials. Last year, AMC tapped S&P Global’s Polk and Circana to help link exposure to a commercial to auto sales and purchases of consumer products. In 2026, the company is teaming up with partners including Fandango, iSpot and Cuebiq to track consumer location as well as visitation measurement.
Advertisers “are looking for results as quickly as possible” says Evan Adlman, executive vice president of commercial sales and revenue operations for AMC Networks, during a recent interview. “I know it’s going to become a bigger part of every conversation we have with our advertisers.”
As more advertisers move their dollars to interactive, streaming venues, they are increasingly interested in understanding how audiences respond. “Streaming inventory can be changed granularly down to a Zip Code. A national advertiser has the ability to take advantage of creative that is segmented by specific region,” the executive says.
AMC Networks teamed up with a movie studio in 2025 to promote a horror release. Using Fandango data, the advertiser was able to track interest in the film through to ticket purchases.. Viewers exposed to the ads were 25% more likely to visit the film’s main page on Fandango, 28% more likely to research movie times and 46Tt more likely to purchase tickets on the platform.
An auto advertiser promoting a luxury SUV was able to examine data from AMC showing that vehicle sales were increased in the Dallas and Sacramento markets and determine which individual dealerships across the nation were driving volume.
AMC Networks also said it was incorporating A.I. into its “Content Room,” a branded-content studio, that can help advertisers devise and produce promotional content at lower costs and in a reduced amount of time.
