Chinese producers are positioning microdramas as a key export vehicle while accelerating U.K. co-production partnerships, speakers said at the “Chinese Drama Trends” forum at Mip London, underscoring a dual-track strategy of global expansion and format diversification. Opening the session, Bi Haibo, minister counsellor for press and public affairs at the Chinese Embassy in the U.K., […]
Chinese Producers Push Microdramas and U.K. Partnerships at Mip London
Chinese producers are positioning microdramas as a key export vehicle while accelerating U.K. co-production partnerships, speakers said at the “Chinese Drama Trends” forum at Mip London, underscoring a dual-track strategy of global expansion and format diversification. Opening the session, Bi Haibo,
Last updated: April 4, 2026, 6:27 AM
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