The latest craze among creator platforms? Inventing their own awards shows to honor the most popular and creative people cranking out content on their apps.
Snapchat on Wednesday announced the nominees for the first-ever Snappy Awards Show. The nominees across 21 categories “embody the innovation, creativity, and influence that define Snapchat’s community across entertainment, comedy, music, sports, beauty, and beyond,” the company said. (See the full list below.)
As part of the inaugural Snappys, Snapchat will honor DJ Khaled with the Lifetime Achievement Award, “recognizing his lasting impact and influence as a creator, artist and entrepreneur,” the company said. The Grammy-winning recording artist and producer last year inked a nine-figure deal with Influence Media Partners that includes TV and film development and an investment in the rights to his music catalog.
Five top Snapchatters are nominated for the Creator of the Year award: JoJo Siwa, David Dobrik, Khloe Kardashian, Landon McBroom and Catherine Paiz.
News of Snapchat’s new kudosfest comes after TikTok bowed its first awards show in December and Meta’s Instagram last fall introduced Rings, an award “that’s all about celebrating those who aren’t afraid to take creative chances and do it their way.”
The Snappy Awards will be held March 31, hosted by comedian (and Snapchat star) Matt Friend, will honor the creators shaping culture and connection on Snapchat. Friend is also nominated in the comedy creator category.
Here’s the full list of nominees for the inaugural Snappys:
