Technology4h ago
Google Hands Publishers a Lifeline: A "Preferred Sources" Button That Doubles Click-Through Rates
Publishers watching AI eat their traffic just got a new tool from the company doing much of the eating. Google announced Thursday that publishers can now embed an interactive "Preferred Sources" button directly on their own websites, letting readers mark them as a favorite source to be highlighted more often across Google Search, Discover and Google News. The incentive is real: Google's own studies found people are twice as likely to click through to a preferred source when one is available.