Apple opened its week of product launches on Monday morning with a refreshed low-cost iPhone and a faster iPad Air, as it begins what looks to be a broader multi-day hardware push.
The headline device is the new iPhone 17e, a budget model in the iPhone 17 lineup that starts at $599 and comes in below the $799 standard iPhone 17.
The 17e keeps the same 6.1-inch size, but adds tougher glass, Apple's A19 chip, the newer C1X modem, MagSafe charging, and 256GB of starting storage — twice the base capacity of last year's model.
It comes in pink, black, and white, with preorders starting March 4 and in-store availability beginning on March 11.
Apple also updated the iPad Air, which keeps the same design and price but moves from its M3 to M4 chip.
The 11-inch model still starts at $599, while the 13-inch version remains $799. Apple said in the release the new processor is up to 30% faster than the prior generation.
The company has planned product announcements over the next few days. Apple has told stores to brace for a big rush, Bloomberg reported.
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