Costco's $140, 10-Pound Smashable Chocolate Easter Bunny Sparks Debate

Costco has released a giant 10-pound chocolate Easter bunny that has shoppers buzzing over its high price tag and unusual instructions to smash it apart. The oversized seasonal treat, priced at $112.97 online and up to $140 in some stores, is designed to be a shareable dessert and Easter centerpiece.

The semi-solid bunny is made with milk chocolate, white chocolate and dark chocolate, according to the packaging, and contains 151 servings. To eat it, shoppers can either smash the bunny by wrapping it in a towel and giving it "one bold whack" with a hammer, mallet or rolling pin — or slice it using a warmed serrated bread knife, per the package instructions shared online.

Shoppers Question Value and Quality of Costco's Giant Easter Bunny

The product, nicknamed "Pete the Bunny" according to the box, has sparked debate across social media, with users questioning everything from the price and chocolate quality to whether anyone could actually buy that much candy at once. Some commenters saw it as more of a spectacle than a staple, calling it "the ultimate Easter statement piece" while others suggested it could work for group settings, such as a kid's birthday.

"I can't imagine the target audience for this. I wouldn't want to eat chocolate that tons of other people have touched, but I also couldn't eat that by myself or with my family, so who is it for?!"

Laura Lamb, who runs the social media account Costco Hot Finds, shared a video of the massive bunny and said it would be the "funniest Easter centerpiece." She reported that the towering treat was drawing attention in stores, with one Instagram user commenting, "Ummm, for $140 Pete can STAY at Costco."

Others pointed out that the bunny costs nearly as much as filling up a tank of gas right now, while some bashed the quality of the candy, describing it as "10 lbs. of the worst chocolate" and "chocolate wax." Not everyone was critical though, with Lamb calling it "delicious" and some noting the price per pound makes sense at around $13.50, which is "right around the average cost for chocolate."

Maud Borup Defends Fair-Trade Chocolate Used in Giant Bunny

Maud Borup, the Minnesota food company that makes the bunny, said it is made from fair-trade chocolate and is only being sold at Costco for now. "One giant bunny, 100 little moments of chocolate," the company told USA Today in a statement. Some suggested creative ideas for handling the massive bunny, such as smashing it up and saving it for later use in desserts like cookies or hot chocolate.

Steep Markdowns Reported for Unsold Chocolate Bunnies

In the days leading up to Easter, some Costco shoppers reported seeing markdowns on the giant chocolate bunny, depending on location. One customer on Reddit said the bunny had been discounted by $100 at a California warehouse, while others reported prices dropping to around $50 — or even about $30 — at select locations. Some wondered how much further the price might drop after the Easter holiday, pointing to Costco's 5-pound Valentine's Day chocolate heart, which some said they picked up post-holiday for just $20.

Key Takeaways

• Costco's 10-pound chocolate Easter bunny is priced up to $140 and designed to be smashed apart or sliced
• Shoppers are debating the value and quality of the giant "Pete the Bunny" on social media
• Maker Maud Borup says the bunny is made from fair-trade chocolate and only sold at Costco for now
• Some Costco locations have slashed prices on unsold bunnies ahead of the Easter holiday

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