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The business behind Nintendo: How the gaming giant makes billions
BusinessFebruary 25, 2026

The business behind Nintendo: How the gaming giant makes billions

From humble beginnings making playing cards in 19th-century Japan, Nintendo has evolved into one of the world's most influential gaming companies. Powered by a catalogue of iconic characters and franchises — including Mario, The Legend of Zelda and Pokémon — the company has turned nostalgia and broa