Amazon is introducing a new feature that will allow users to change the personality of its AI assistant, Alexa+. On Wednesday, the company launched three new Alexa+ personality styles — Brief, Chill, and Sweet — that will change the AI assistants tone.
In the Brief style, Alexa will respond with shorter, direct responses, while the Chill style will see Alexa answer more like a laid-back friend. Enabling the Sweet style, meanwhile, will have Alexa become warmer and more enthusiastic, offering encouragement and positivity, says Amazon.
The idea of infusing an AI with a personality has been a complicated issue for model makers.
