Wednesday March 4, 2026 3:40 pm PST by Juli Clover
Across Monday, Tuesday, and Wednesday, Apple unveiled seven new products, including low-cost iPhone and MacBook options, new displays, and refreshes for the MacBook Air, MacBook Pro, and iPad Air.
We've rounded up all of our coverage from this week in case you missed any of the product announcements or details.
- Apple Announces $599 'MacBook Neo' With A18 Pro Chip
- Hello, MacBook Neo: Apple Showcases All-New $599 MacBook in Videos
- Want Touch ID on the MacBook Neo? It'll Cost You $100 Extra
- MacBook Neo Features Two Different USB-C Ports
- MacBook Neo Starts at Just $499 for Students
- MacBook Neo Has Just 8GB RAM With No Upgrade Option
- MacBook Neo Can Only Drive One External Display at 4K 60Hz
- MacBook Neo vs. MacBook Air Buyer's Guide: 40 Differences Compared
- Hands-On With the New MacBook Neo
- 20+ MacBook Neo Compromises: What You Give Up for Apple’s Cheapest Mac
- Apple Announces iPhone 17e With A19 Chip, MagSafe, and More
- iPhone 17e Comes in These Three Colors
- iPhone 17e Now Features 256GB Base Storage
- iPhone 17e Solves iPhone 16e's Biggest Limitation
- iPhone 17e: Smaller Details You Might Have Missed
- Get an iPhone 17e at No Cost With First Pre-Order Deals From T-Mobile and Verizon
- Apple Unveils iPad Air With M4 Chip, Increased RAM, Wi-Fi 7, and More
- First M4 iPad Air Benchmarks Surface
- Apple Introduces All-New Studio Display XDR: 120Hz, Mini-LED, and More
- Apple Updates Studio Display With Thunderbolt 5 and More
- Apple Discontinues Pro Display XDR and $999 Stand
- These Macs Can't Run the Studio Display XDR at 120Hz
- New Apple Studio Display and Studio Display XDR Don't Support Intel Macs
- Apple's New Studio Display Boxes Designed to Fit in Your Recycle Bin
- New Studio Display and Studio Display XDR Will Have Day One Firmware Update
- Apple’s Two New Studio Display Models Feature Different Chips
- Apple Unveils MacBook Pro Featuring M5 Pro and M5 Max Chips With New Fusion Architecture
- Apple Debuts M5 Pro and M5 Max Chips
- Apple Removes 512GB Storage Option From M5 MacBook Pro, Drops SSD Upgrade Prices
- Apple Announces MacBook Air With M5 Chip and 512GB Base Storage
- New M5 MacBook Air and MacBook Pro Get First Pre-Order Offers From Best Buy
- Apple Changes Trade-In Values for iPhones, Macs, and More
- Apple Opens Pre-Orders for MacBook Neo, iPhone 17e, M5 Pro/Max MacBook Pro, New Studio Displays and More
Apple CEO Tim Cook shared a wrap-up post on social media, and with pre-orders now live for all of the new products, we're not expecting any additional announcements this week.
Everything Apple announced this week will be launching on Wednesday, March 11, and we'll have more in-depth coverage and reviews of what's new.
Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday. A regulatory document for a "MacBook Neo" (Model A3404) has appeared on Apple's website. Unfortunately, there are no further details or images available yet. While the PDF file does not contain the "MacBook Neo" name, it briefly appeared in a link...
Apple today introduced two new devices, including the iPhone 17e and an updated iPad Air. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic accessories, Apple's second-generation C1X modem for faster 5G, and a doubled 256GB of base storage. In the U.S., the iPhone 17e starts at $599, just like the ...
Apple Announces $599 'MacBook Neo' With A18 Pro Chip
Apple today announced the "MacBook Neo," an all-new kind of low-cost Mac featuring the A18 Pro chip for $599. The MacBook Neo is the first Mac to be powered by an iPhone chip; the A18 Pro debuted in 2024's iPhone 16 Pro models. Apple says it is up to 50% faster for everyday tasks than the bestselling PC with the latest shipping Intel Core Ultra 5, up to 3x faster for on-device AI workloads,...
