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Netflix cedes Warner Bros. Discovery to Paramount: “No longer financially attractive”

Netflix shares jumped following the announcement.

TechnologyBy Lauren SchaferFebruary 27, 20262 min read

Last updated: April 5, 2026, 3:47 AM

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Netflix cedes Warner Bros. Discovery to Paramount: “No longer financially attractive”

On Thursday, WBD’s board deemed Paramount’s revamped offer “superior,” giving Netflix four business days to match it. But that same day, Netflix, which had recently emphasized its willingness to walk away from mergers it deems overly expensive, said it would no longer pursue the acquisition.

A statement from Netflix co-CEOs Ted Sarandos and Greg Peters issued last night said:

The transaction we negotiated would have created shareholder value with a clear path to regulatory approval. However, we’ve always been disciplined, and at the price required to match Paramount Skydance’s latest offer, the deal is no longer financially attractive, so we are declining to match the Paramount Skydance bid.

The CEOs added that the WBD merger “was always a ‘nice to have’ at the right price, not a ‘must have’ at any price.”

Netflix and Paramount’s stock have continuously declined since Netflix announced its planned merger. Following yesterday’s announcement, Netflix shares rose by more than 10 percent in after-hours trading, and Paramount shares increased by 5 percent.

In a statement quoted by The Hollywood Reporter yesterday, WBD President and CEO David Zaslav said, “Once our board votes to adopt the Paramount merger agreement, it will create tremendous value for our shareholders. We are excited about the potential of a combined Paramount Skydance and Warner Bros. Discovery and can’t wait to get started working together telling the stories that move the world.”

The article was edited to correct ticking fee information.

LS
Lauren Schafer

Technology Reporter

Lauren Schafer reports on artificial intelligence, cybersecurity, and the intersection of technology and society. With a background in software engineering, she brings technical expertise to her coverage of how emerging technologies are reshaping industries and daily life. Her AI reporting has been featured in industry publications.

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