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OpenAI COO says ads will be ‘an iterative process’

COO Brad Lightcap noted that ads can add to the product experience of users if they are done right. He urged to give OpenAI a few months to see how the company fares in rolling out the product.

TechnologyBy Wire ServicesFebruary 25, 20261 min read

Last updated: April 3, 2026, 5:00 PM

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OpenAI COO says ads will be ‘an iterative process’

COO Brad Lightcap noted that ads can add to the product experience of users if they are done right. He urged to give OpenAI a few months to see how the company fares in rolling out the product.

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Wire Services

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