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Poll: Has PS5's Dynamic Pricing Debacle Changed Your Relationship with the PS Store at All? - Push Square

To buy or not to buy

TechnologyBy Lauren SchaferMarch 12, 20262 min read

Last updated: April 2, 2026, 8:52 PM

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Poll: Has PS5's Dynamic Pricing Debacle Changed Your Relationship with the PS Store at All? - Push Square

An interesting exchange occurred on the Push Square Slack channel earlier this week, as we were putting the finishing touches to our Mega March sales guide.

“What if our users are seeing different prices?” PS Store professor Stephen Tailby pondered.

We, of course, double-checked as much as possible – but it was a pertinent point in the face of PS5’s dynamic pricing debacle.

What we know for certain is that, across over 100 games in around 60 or so countries, users are seeing different prices, based on a variety of parameters not disclosed by the platform holder.

Understandably, this has rustled the jimmies of practically the entirety of our audience – and seeing as even our editorial team has observed different prices on games like Assassin’s Creed Unity, we’re not overly keen on it either.

But has it shaken your relationship with the PS Store at all? Do you still feel comfortable spending on software you know could potentially be cheaper for someone else? And has this forced you to reconsider your purchasing habits?

We’d love to hear from you on this because, while we think there’s lots to appreciate about PlayStation’s business, this is one of those unanimous bozo moves that we’re struggled to wrap our heads around.

As the Editor of Push Square, Sammy has over 15 years of experience analysing the world of PlayStation, from PS3 through PS5 and everything in between. He’s an expert on PS Studios and industry matters, as well as sports games and simulators. He also enjoys RPGs when he has the time to dedicate to them, and is a bit of a gacha whale.

LS
Lauren Schafer

Technology Reporter

Lauren Schafer reports on artificial intelligence, cybersecurity, and the intersection of technology and society. With a background in software engineering, she brings technical expertise to her coverage of how emerging technologies are reshaping industries and daily life. Her AI reporting has been featured in industry publications.

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