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Samsung Galaxy Unpacked 2026 LIVE: How to Watch S26 Ultra Reveal

Live minute-to-minute coverage from Galaxy Unpacked 2026 straight from San Fransisco. Follow along the Galaxy S26 launch with S26 Ultra, S26 Plus, and S26 Edge reveals.

TechnologyBy Wire ServicesFebruary 25, 20263 min read

Last updated: April 4, 2026, 5:04 AM

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Samsung Galaxy Unpacked 2026 LIVE: How to Watch S26 Ultra Reveal

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Samsung just unveiled the new Galaxy S26, S26 Plus and S26 Ultra. All three give you access to a variety of new Galaxy AI features, while the Ultra gets a new built-in privacy display.

David Lumb See full bio Abrar Al-Heeti See full bio Andrew Lanxon See full bio Patrick Holland See full bio Jeff Carlson See full bio Prakhar Khanna See full bio Mike Sorrentino See full bio Nelson Aguilar See full bio Vanessa Hand Orellana See full bio Meara Isenberg See full bio David Lumb ,  Abrar Al-Heeti ,  Andrew Lanxon ,  Patrick Holland ,  Jeff Carlson ,  Prakhar Khanna ,  Mike Sorrentino ,  Nelson Aguilar ,  Vanessa Hand Orellana ,  Meara Isenberg Feb. 25, 2026 4:34 p.m. PT Samsung's Galaxy Unpacked kicks off at 1 p.m. ET (10 a.m. PT).

Samsung's Galaxy Unpacked has finished, with the company launching the Galaxy S26, the S26 Plus and the S26 Ultra. Those phone reveals were accompanied by a variety of new Galaxy AI features that are partly powered by Samsung's new integration with the Perplexity AI assistant. Samsung also debuted the new Galaxy Buds 4 Pro headphones and a built-in Privacy Display on the S26 Ultra.

Every Galaxy announcement so far

  • The Galaxy S26 and S26 Plus Cost $100 More and Have 'AI All Over the Place'
  • Galaxy S26 Ultra Hands-On: Slimmer, Lighter and Loaded With Upgrades
  • Samsung Galaxy Buds 4 Pro Review: Their New Look and Improved Sound Made Me Smile
  • Samsung Is Finally Rolling Out a Practical AI Feature: Call Screening
  • Galaxy S26 Ultra Is Improving Cooling Tech, so You Can Use Your Phone Longer
  • This One Killer Feature Sets the Samsung Galaxy S26 Ultra Apart From All Other Phones
  • Big Shock: Samsung's Galaxy S26 Ultra Camera Updates Have a Ton of AI
  • Dear Samsung, I Don't Need AI to Handle Every Task for Me
  • Samsung Said 'AI' a Lot at Unpacked. Except When It Talked About the Environment

How to watch Samsung Galaxy Unpacked

Samsung's Galaxy Unpacked event has concluded, but you can still watch it on Samsung's YouTube page. CNET hosts Iyaz Akhtar and Bridget Carey held a watch party to analyze all the new reveals, which you can see on CNET's YouTube page.

AT&T deals on the Galaxy S26 phones and Buds 4

Get 50% off the new Galaxy Buds 4 when you buy a new Samsung phone at AT&T.

AT&T is also out front with Galaxy S26 deals now that Samsung has revealed its lineup. If you're an AT&T subscriber or considering a switch, here's what the company is offering.

  • If you have an eligible trade-in, in any condition, you can get a Galaxy S26 Ultra, Galaxy S26 or Galaxy S26 Plus for $0. Often deals like this are designed to entice you to sign up for a company's most expensive plan, but that's not the case here. Credits for the purchases are applied over a 36-month period.
  • Bundle a Galaxy Watch 8 and Galaxy Tab A11 plug 5G for $1 each per month.
  • Speaking of watches, get up to $100 off qualifying Samsung watches when you upgrade an existing line and trade in any watch from an original manufacturer that has a trade-in value of at least $5.
  • Get 50% off the price of Samsung accessories such as the Galaxy Buds 4 and Galaxy Buds 4 Pro.

Samsung Galaxy S26 deals at T-Mobile

Samsung Galaxy S26 and Galaxy S26 Plus

T-Mobile has several deals related to Samsung's announcements today in hopes of convincing you to switch from another carrier, add lines to an existing plan or change up your plans.

  • When adding a line to an Experience Beyond or Go5G Next plan, or trading in an eligible device in any condition, get the Galaxy S26 Ultra for $0 (T-Mobile calls it "on us").
  • Get a Galaxy S26 Plus on T-Mobile when trading in an eligible device that still works on an Experience More or Go5G Plus plan.
  • Add a line to an Experience More or Go5G Plus line and get a Galaxy S26 on T-Mobile.
  • When you preorder any Galaxy S26 phone online or in the T-Life app, get $40 off the new Galaxy Buds4 Pro.
  • It's not just phone lines: get a Galaxy Tab A11 Plus on T-Mobile when adding a tablet line.
  • When adding a watch line, get $400 off any Galaxy Smartwatch.
  • If you bundle any three essential accessories – charging products, cases or screen protectors – get 25% off the purchase. This deal also applies for UScellular customers.
  • When you sign up for T-Mobile's 5G Home Internet service, you can save $20 a month when you bundle a T-Mobile voice plan. That price will be locked in for five years.
  • Also on the home front, new Home Internet customers can get up to $350 to spend at Samsung when they upgrade to a Galaxy S26 phone.

For more on T-Mobile's phone plans, see our Best T-Mobile plans, Best Phone Plans and a comparison of T-Mobile and Verizon plan features.

Samsung Galaxy S26 deals at Verizon

The Samsung Galaxy S26 and S26 Plus on display at a Samsung event.

If you're looking at Verizon as a new phone provider, or thinking about switching up your existing subscription, the company has offers to entice you to consider Samsung's new phones:

  • When you add a new smartphone line on Unlimited Ultimate or Unlimited Plus plans, you can get a Galaxy S26 Plus for $0 (calculated as a monthly bill credit over 36 months). If you're on the Unlimited Welcome plan, get the same phone for $10 a month.
  • To move up to a Galaxy S26 Ultra (256GB model), or any new Galaxy S26, trade in an eligible smartphone in any condition when you add a new phone line on an Unlimited Ultimate plan.
  • Verizon Business customers can get any Galaxy S26 series smartphone (256GB model) with a trade-in on select plans.

For more on Verizon's phone plans, check out our comparisons between AT&T and Verizon and T-Mobile and Verizon.

Samsung's pink Galaxy Buds are a bit of a tease

The new Galaxy Buds come in a pink gold color.

Samsung's newest batch of Galaxy Buds 4 earbuds is packed with impressive spec upgrades: a two-way speaker system, a wider woofer for deeper bass and adaptive noise control smart enough to block out sirens. But what made me stop in my tracks was the color -- a new pink gold.

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